Terms of service
Last updated 9 November 2026
Who the agreement is between
These terms are between the business using StoreAsk ("you") and J Melker Bengtsson AB, Odengatan 31C, 113 51 Stockholm, Sweden ("we"). By creating an account or using StoreAsk, you accept them on behalf of that business.
Business use only
StoreAsk is for businesses. You confirm that you use it for your business and are authorised to accept these terms on its behalf. It is not offered to consumers.
The service
StoreAsk connects to WooCommerce stores with the access their owner approves in the store's admin. It imports the store's data and answers questions about it in the StoreAsk chat and in AI assistants you connect, such as Claude and ChatGPT. When you ask, it saves notes and product costs in StoreAsk. It doesn't change anything in your store.
Answers and AI output
Figures are calculated from your store's data and settings, and can be wrong if those are incomplete or incorrect. Explanations, suggestions, plans and drafts written by an AI can be inaccurate or incomplete. Nothing in StoreAsk is financial, tax, legal or business advice. You are responsible for checking answers and for the decisions you make.
Third parties
StoreAsk depends on WooCommerce, your store and its host, the AI assistants you connect, Paddle and our own providers. We're not responsible for them, or for changes, outages or restrictions on their side that affect StoreAsk. Your use of an AI assistant is governed by your own agreement with its provider.
Accounts and teams
Stores belong to a team. Whoever connects a team's first store creates the team and is its owner, and can invite admins and members. The team owner is responsible for everyone they invite and for everything done under the team's accounts. Keep your sign-in details secure and tell us at once about any unauthorised use.
Your responsibilities
You confirm that: you are authorised to connect each store you connect; you have a lawful basis for processing your store's customer data, and your own privacy policy tells your customers that you use service providers such as StoreAsk; and you use StoreAsk in line with applicable law.
Acceptable use
You may not: connect a store you aren't authorised to connect; resell or share access outside your team; try to access other teams' data, or probe, attack or overload the service; scrape or copy the service; reverse engineer it, except where the law allows; use it to build a competing product; or use it for anything unlawful.
Plans and payment
Plans are per team, billed monthly in US dollars, and differ only in how many stores the team can connect: 1 store, $29 a month; 3 stores, $49 a month; unlimited stores, $299 a month. Current plans and prices are also on the pricing page and at checkout.
Our order process is conducted by our online reseller Paddle.com Market Limited (Paddle), which is the Merchant of Record for all our orders. You buy a plan from Paddle, which handles payment, invoices, tax and refunds under its own terms.
30-day money-back guarantee
You can get a full refund within 30 days of paying by emailing [email protected]; the refund is made through Paddle. After that, payments aren't refunded, including for the rest of a period after you cancel.
Cancelling
The team owner can cancel in Settings → Billing. The plan then ends at the end of the paid period. Without an active plan, questions, syncing, alerts and weekly emails are paused; nothing is deleted.
Price changes
We may change prices. We'll email the team owner at least 14 days before a new price applies; it then applies from the next billing period.
Your data
You own your store's data and the content you enter. We use it only to provide StoreAsk to you. What we store and why is in the privacy policy. For your store's data we're your processor, under the data processing agreement, which is part of these terms.
Our service
StoreAsk, its software, design and content belong to us. While you have an account, you have a non-exclusive, non-transferable right to use it under these terms. If you send us feedback or suggestions, we may use them freely, without any obligation to you.
Changes to the service
We may change, add or remove features at any time.
Suspension
We may suspend an account or team at once, without notice, for non-payment, a security risk, suspected abuse or a breach of these terms. Whether and when to restore access is up to us.
Ending
You can disconnect a store, delete a team or delete your account at any time; data is then deleted as described in the privacy policy. We may end your account at once if you breach these terms. We may also end your account, or stop offering StoreAsk, for any other reason; you then keep access until the end of the period you've paid for.
"As is"
StoreAsk is provided "as is" and "as available". To the extent the law allows, we give no warranties, express or implied, including of merchantability, fitness for a particular purpose, accuracy, non-infringement, or that the service will be uninterrupted or error-free.
Limitation of liability
To the extent the law allows: our total liability for all claims relating to StoreAsk is limited to the fees you paid for StoreAsk in the 3 months before the event giving rise to the claim; and we are not liable for indirect or consequential losses, or for lost profits, revenue, sales, data or goodwill, or for losses from decisions made based on StoreAsk's answers. Nothing in these terms limits liability that can't be limited by law, such as for gross negligence or intent.
Indemnity
You will compensate us for, and hold us harmless against, claims, losses and costs (including reasonable legal fees) arising from your store's data, your breach of these terms or of the law, or claims by your customers about how you handle their data.
Making a claim
If you believe we have failed under these terms, tell us in writing and give us 30 days to put it right. Any claim must be made within 12 months of the event giving rise to it. The remedies in these terms are your only remedies.
Events outside our control
We're not liable for delays or failures caused by events outside our reasonable control, such as outages of providers or networks, attacks, natural events, strikes or actions by authorities.
Changes to these terms
We may update these terms. We'll email the team owner at least 14 days before a material change takes effect. If you keep using StoreAsk after that, you accept the new terms; if you don't agree, cancel before they take effect.
Transfer
We may transfer this agreement, for example if StoreAsk or our business is sold. You may not transfer it without our written consent.
Law and disputes
These terms are governed by Swedish law, without regard to its conflict-of-law rules. Disputes are settled exclusively by Swedish courts, with Stockholm District Court (Stockholms tingsrätt) as the first instance. To the extent the law allows, each party waives any right to a jury trial, and claims may only be brought individually, not as part of a class or representative action.
General
These terms, the data processing agreement and the privacy policy are the entire agreement between us; nothing said elsewhere, on the website, by email or in calls, forms part of it. If a clause is invalid, the rest still applies. Not enforcing a clause doesn't waive it. Clauses that by their nature should continue (including payment, your data, "as is", limitation of liability, indemnity, and law and disputes) survive the end of the agreement.